Jameela is best known in the Calgary community as the designer and co-founder of the social enterprise Alora Boutique. Alora Boutique creates jewelry that adds beauty and meaning to your life while enabling you to give back to your community. Over the last six years, Jameela and her team grew Alora into a successful wholesale and online company where over;
> 90 stores across Canada and the USA carried Alora jewelry
> 35,000 dollars in cash and kind was donated to local charities, and
> 200 kg of waste was diverted from the landfill through using recycled materials to create the jewelry.
Giving back to the community has always been an important part of Jameela’s life. Before starting Alora, Jameela served on the Pineridge Community Association Board of Directors while earning her Bachelor of Business Administration at MRU.