Merchandising Retail

Reposted from Retail Doc

Looking to learn how to create merchandising displays that draw your shopper’s interest and sell more merchanise? Read on…

examples of visual merchandising in retail

1. Change your displays monthly . Holidays and seasons only last so long, and promotional goods have a short shelf life. Feature new arrivals first.

If you ordered merchandise meant to go together, keep it together. You don’t want its first appearance to be diluted. Later, the few items that may be left can be grouped with new arrivals to give them a new look.

If you ordered red Valentine candles from one vendor, mugs from another, and teas form another, wait for them all to arrive. Don’t put the candles out first as a sole item and lose the potential add-on-sale.

Discover how to craft a retail merchandising plan with this comprehensive primer

2. Show off the wants. Don’t choose to highlight products the customer already needs ; those are what they are coming in for. A customer responds to things they want.

For example, don’t display the cheap hand mixer when the fancy KitchenAid is what every Emeril wannabe desires. Just because they need a mixer, doesn’t mean they won’t treat themselves to the expensive model if it is displayed well.

3. Look for one thing that makes a group . All of one product works well in a grocery store, but it is little more than warehousing the items in a retail store. Arrange by product use — all items related to brewing and drinking tea, for example. Or display by color — the strongest color combinations to attract attention in retail are red, white, and black.

Try related or contrasting colors. Our eyes quickly get the point and move on, so never make a monochromatic display.

4. Start closest to the door. Start with the display area closest to the front door and put your newest and most expensive items in the spotlight. Be sure to have several levels of height and enough products so that the customer can pick up and touch without having to totally dismantle your display.

5. Pig in the window. Find a totally unrelated item and put it in your display. It serves as a prop. Its only purpose to grab your customer’s attention. Add a stuffed toy pig to complete your Kitchenaid display. It is not necessary to add a prop to every display, but the idea should always be there.

The display in the picture shows the green bottles as the pig in the window. They make the customer ask themselves, “Why is that there?” They are intrigued and come in to learn more.

6. Showtime. Light your display like it’s important. Adjust overheard lighting. If you have particularly dark display with no way to highlight it from above, consider moving it to an existing light source or light form below with small spot lights. Remember, light makes the merchandise pop.

7. Put words to it. Add a few well-placed, well-worded signs . Make sure they are short and easy to read. If your customers are mostly seniors, make it easy on them by using larger fonts. Handwritten signs with markers are okay for a kid’s lemonade stand, but anywhere else they tend to look amateurish.

See also Steal These 9 Visual Merchandising and Store Ideas

Don’t ever put up a sign that says DO NOT TOUCH. You might as well put up a sign that says DO NOT BUY. Displays are supposed to get messed up.

8. Rotate them. Move existing displays around the salesfloor when new merchandise comes in. Since the fairly new products will still be selling, switch your displays two weeks after their arrival. Move one from the front to the middle of the store and the other from the middle to the back.

9. Track it. Monitor your computer printouts and inventory levels weekly . If something really takes off, be prepared to reorder immediately. If you have sold through your inventory and you have no back stock, change your visual merchandising plan to something you have plenty of.

If something doesn’t sell, try moving the same display to another location before giving up on it.

10. Tag it. Make sure all of your stock is priced. No one wants to have to ask how much something is.

In Sum

These are by no means all the ways to make your displays your silent salesperson but they form a foundation that any retailer or small business can use to bump sales.

Community and Business

International Women’s Day in Calgary

This International Women’s Day (March 8th) my company, Alora Boutique, is hosting a celebration from 4 to 9 pm at Festival Hall in Inglewood in support of Women in Need Society.

Join us for an inspiring Women’s Day event in Calgary dedicated to celebrating and empowering women in a meaningful way!

Explore, engage and learn from over 20 local female entrepreneurs who will be selling a variety of local goods and services.

SHE[EMPOWERS] is open to the public and tickets can be purchased through Eventbrite. 100 percent of the ticket proceeds will be donated to Women In Need Society (WINS).

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Follow me on social media as the full profiles of our vendors and performers are released.

Professional Development

Small Business Week Advice 

Small business week is one of the best weeks in Calgary. It is a chance to connect with other entrepreneurs in the city and be exposed to new ideas.

Since I am a fan of short, sweet posts, I will leave you with the best piece of advice I heard all week. This is the best because it applies to new and seasoned entrepreneurs. 

If you get too distracted by doing things that don’t advance your goals in business you are wasting your time.

There was about a year in life where I never accepted invitations to social events. Why? Because attending didn’t connect me to the right people or make me any money. I was growing my business and couldn’t be bothered.

Sometimes you need to adapt that mindset in the beginning or during a stage of high growth or even change. 

Don’t get distracted. Easier said then done, but you can do it!