Steal These Copywriting Power Words
These power words are handy for crafting compelling messages that grab attention and persuade prospects to take action. For a B2B marketer, these words can turbocharge your copy.
Cache-focused (Implies Scarcity & Exclusivity)
| Exclusive | Secret | Insider |
| Members-only | Revolutionary | Cutting-edge |
| Applications currently closed | Login required | Class full |
| Pioneer | Request invitation | Founding member |
| Never-before-seen | Red hot | Pilot |
| Premiere or premium | Just-finished | Earlybird |
| Waitlist | VIP | Competitive |
| Selective | Gift |
Low-risk-focused (Implies Security & Stability)
| Trusted | Guarantee | Easy |
| Bargain | Authentic | Cancel anytime |
| No questions asked | Proven | Tested |
| Ultimate | Mint-condition | Complete |
| Signature | Sure-fire | Sanity-saving |
| Superior | Unparalleled | Investment |
| Results | Endorsed | Backed by |
| Ironclad | Recession-proof |
Urgency-focused (Implies Speed & Time-Sensitivity)
| Today | Fast | in X-weeks |
| Immediately | Now | Quick |
| Hurry | Only available | Latest |
| Turbo | Divesing | Supersonic |
| Nimble | Agile | Fast-pass |
| Blistering | In a flash | In two shakes |
| Beat the clock/against the clock | ||
Energy-focused (Implies Action & Transformation)
| Discover | Learn | Grow |
| Hot | Announcing | Introducing |
| Miracle | Magic | Life-changing |
| Profit | Unlock | Win |
| Accelerate | Simplify | Unleash |
| Burst at the seams | Startling | Extraordinary |
Let's say you're marketing a SaaS product that helps businesses streamline their operations.
Here's how you might use some of these words:
Cache-focused: "Gain exclusive access to [app name] and become a pioneer in operational efficiency. Join our VIP waitlist now!"
Low-risk-focused: "Enjoy a no-questions-asked, 30-day money-back guarantee. [App name] is trusted by industry leaders and backed by years of solid results."
Urgency-focused: "Accelerate your team's productivity with our agile project management tool. Sign up today to get immediate access and stay ahead of the competition!"
Energy-focused: "Unlock the potential of your business with [app name]’s analytics software!"
Using these words, you're not just selling a product; you're inviting your prospects on an exciting journey, offering them a no-stress opportunity, and urging them to act quickly to not miss out on the benefits. It's about creating an irresistible narrative because it speaks directly to their desires and concerns.
