How To Repurpose Content With AI for Social Media
Ever noticed how one brilliant post can sometimes just... vanish? That's where the beauty of repurposing content comes into play.
Why Repurpose Content For Social Media? 🔄
1. Time Efficiency
First up, the clear win: saving precious time. Crafting content is a marathon, not a sprint. Repurposing content, especially for long-tail keywords, means leveraging your efforts for maximum impact without starting from scratch.
2. Expanded Visibility
Not everyone catches your content the first time around. Repurposing extends its lifespan, ensuring more eyes and engagement. It's about smartly recycling to keep your message fresh and far-reaching.
Tool 1: Canva for On-Platform Magic
Why Canva is an AI Game-Changer for Content Creators
Canva is my go-to for creating just about anything online, from graphics to videos. It's essential for transforming existing content into new formats.
Canva's strength lies in its simplicity and power, making it the go-to tool for creating a wide range of content. From social media graphics to video snippets, Canva is the engine behind countless digital creations. Its real magic, however, is revealed when it comes to repurposing existing content, transforming a single piece into multiple formats tailored for different platforms.
Organizing in Canva
The first step in leveraging Canva for repurposing is organization. A well-structured Canva workspace saves time and streamlines the repurposing process.
Setting Up Your Workspace
Create a main folder for social media content. Within this, organize subfolders by year and month, allowing easy navigation and access to past content.
Within each monthly folder, categorize content by type—Instagram posts, Reels, LinkedIn articles, etc. This method ensures that every piece of content has its place, making repurposing a breeze.
The Repurposing Process in Canva
Repurposing content in Canva involves more than just resizing images or videos; it's about reimagining content to give it new life.
Steps for Effective Repurposing
Look back at your content to identify high-performing pieces. Canva’s organization system makes it easy to find these gems.
Take a successful piece from a past campaign, say a carousel post from June 2023, and adapt it for current use. This could mean updating the call-to-action, refining the design, or simply giving it a fresh twist to match the current context.
Use insights from past performance to inform how you repurpose content. If a particular style or message resonated well with your audience, consider how you can extend or recreate that success in your repurposed content.
Building a Routine Around Canva
For seamless repurposing, integrate Canva into your content creation and management routine.
Every piece of content, regardless of where it was originally created (e.g., TikTok, mobile phone), should be uploaded to Canva and stored in the relevant folder. This ensures all your content is accessible for future repurposing efforts.
Schedule regular sessions to review your Canva folders, identifying potential content for repurposing. This proactive approach keeps your content fresh and relevant.
Make Canva a central part of your content workflow. By ensuring that all content passes through Canva at some stage, you maintain a high level of organization and readiness for repurposing.
AI Tool 2: Later for Cross-Channel Distribution
Why Choose Later?
Later stands out for its ability to make multi-platform publishing a breeze. Its true power lies in allowing you to take a single piece of content and, with a few clicks, adapt and schedule it across various platforms. This isn't just about saving time; it's about ensuring your content reaches as much of your audience as possible, wherever they may be.
How Later Uses AI!
With Later, you can upload your content once, then easily adjust and schedule it for multiple platforms, tailoring each piece to fit platform-specific nuances.
Mastering Cross-Platform Repurposing with Later
When it comes to sharing your content far and wide, Later is an essential tool in your arsenal. But it's not just about scheduling; it's about smartly repurposing your content to fit each unique social media platform.
The Strategy: One Upload, Multiple Platforms
Imagine you've created a short video clip that's performed well on YouTube. You believe it has the potential to resonate on Instagram Reels, TikTok, and even YouTube Shorts. Later is the tool that will let you take this single video and tailor it for each platform without the need to re-upload it every time.
Customizing for Each Platform
Every social media platform has its quirks—be it the optimal video length for YouTube Shorts, the perfect square image for Instagram, or the catchy caption for TikTok. Later allows you to adjust your content to meet these specific requirements easily. You can crop images, trim videos to the perfect length, and tweak your captions to ensure they're just right for each platform.
Making the Most of Later's Features
Begin by uploading your piece of content—a video, image, or graphic—directly into Later. This is your base content, ready to be customized for each platform.
Use Later's calendar view to drag your content into the desired date and time slot. From here, you can select which platforms you want this content to go live on.
Once you've placed your content on the calendar, you'll see options to customize it for each selected platform. This is where you can make those crucial adjustments—cropping images, trimming video lengths, or tweaking captions—to ensure your content is perfectly tailored for each platform's audience.
After customizing, set your content to auto-publish. This means Later will automatically post your content at the scheduled time, making your social media management more efficient and giving you more time to focus on creating or repurposing more great content.
Content Library: A Repurposing Goldmine
One of Later's most powerful features for content repurposers is its Content Library.
Once you upload media, it's stored here, making it easy to access, repurpose, and schedule again in the future. This library becomes a treasure trove of content that can be sorted, filtered, and tagged for even more efficient repurposing.
Dive Deeper with Later
Now that you've got a taste of how to repurpose content using Later, I encourage you to dive in and explore all its features.
The ability to customize content for each platform while managing everything from one place is invaluable. Whether you're a small business owner, a content creator, or a marketing professional, mastering Later will elevate your content strategy, ensuring your message reaches every corner of your digital world.
AI Tool(s) 3: General AI Tools for Content Transformation
The AI Advantage
AI tools like ChatGPT and Claude are revolutionizing content repurposing by turning long-form content into new, engaging formats.
Read More: Best Use Cases For AI Image To Text
Introducing Cast Magic
Cast Magic has become indispensable for converting transcripts into a range of content types, all with minimal input and maximum output.
Transforming Content with AI Tools
From short-form video clips to concise written posts, AI has the capability to dissect and reassemble long-form content into engaging, platform-specific pieces.
Why AI Tools Are Essential for Content Creators
Efficiency
Creativity
Scalability
A Deep Dive into Cast Magic: Your AI-Powered Content Assistant
Cast Magic stands out from other AI tools for quickly transforming transcripts into many content formats. Here’s how to make the most of this AI tool:
Getting Started with Cast Magic
Begin by uploading a long-form piece of content into Cast Magic, such as a podcast episode or video transcript. The quality of input directly influences the output, so starting with detailed, well-structured content is key.
Use Cast Magic’s ability to apply custom prompts. Tailoring these prompts to your specific content goals can significantly enhance the relevance and effectiveness of the repurposed content.
The Cast Magic Process: From Transcript to Multi-Platform Content
Step-by-Step Walkthrough:
Once your transcript is uploaded, Cast Magic analyzes the content, breaking it down into manageable sections that can be repurposed.
Apply your custom prompts. Cast Magic generates a variety of content pieces—from Instagram posts and carousels to YouTube descriptions and newsletter drafts.
The output provided by Cast Magic serves as a starting point. Reviewing and tweaking these AI-generated pieces ensures they align with your brand voice and content standards.
The Power of Customization in Cast Magic
Customizing prompts in Cast Magic is crucial for tailoring the AI’s output to your specific needs. Here’s how:
Clearly state what you want to achieve with each piece of repurposed content—whether it’s engagement, education, or entertainment.
Experiment with different prompts and review the outputs. Over time, you’ll identify the most effective prompts for generating the types of content that resonate with your audience.
Leveraging Cast Magic for Content Strategy
Incorporating Cast Magic into your content strategy offers several benefits:
Consistency
Engagement
Innovation
General Tips to Repurpose Content with AI for Social Media
Let's break it down with a real-life example that could potentially turn one video into over 30 posts. Yes, you read that right—30 posts!
Turning One Video into a Content Goldmine
Starting With a Single YouTube Video
Imagine you've created a 10-minute YouTube video titled "5 Ways to Do X." This video is your goldmine. Without editing a single frame, you can share this video across YouTube, LinkedIn, Facebook, and TikTok. Boom—that's four posts already from one video.
Step-by-step Guide
YouTube: Publish your video directly.
LinkedIn: Share the video as a post, catering to professionals interested in your niche.
Facebook: Utilize Facebook’s native video platform to reach your page or group audience.
TikTok: Take advantage of TikTok’s long-form video preferences.
Use AI tools like Buffer or Hootsuite for scheduling your posts across platforms. These tools can analyze the best times to post and manage your content calendar effectively.
Chop It Up Into Short-Form Videos
Next up, let's slice and dice that 10-minute video into short, vertical videos for Instagram Reels, Facebook Reels, YouTube Shorts, TikTok, and even Pinterest. Given our example has five main tips, that equates to five separate videos for each platform—adding up to a whopping 25 posts. And we haven't even started getting creative yet.
How to Create Engaging Short-Form Videos
Extract highlights by using video editing software or AI tools like OpusClip to identify and extract the most engaging segments of your video.
Edit for vertical by adjusting the aspect ratio to suit vertical platforms using Canva or Adobe Premiere Rush, which offer templates for quick resizing.
Add captions using tools like Kapwing to boost understanding and engagement, which is particularly important for platforms like TikTok and Instagram Reels.
AI Tools to Consider: Pictory or Clipchamp can automatically turn longer videos into engaging, short-form content, saving hours of editing time.
Make Carousel Posts
Carousels are fantastic for breaking down video content into digestible visual slides. Using Canva, you can transform your "5 Ways to Do X" into a sleek carousel, complete with an engaging cover, tips 1 through 5, and a call-to-action. Share these carousels on Instagram, Facebook, LinkedIn, and TikTok. Each platform's unique presentation style breathes new life into the content. That's four more posts without creating anything new.
How to Craft Carousel Posts from Video Content:
Identify the main tips or steps in your video.
Use Canva to design individual slides for each tip, ensuring a cohesive visual theme.
Your final slide should have a call-to-action, directing viewers to your website, another piece of content, or a sign-up page.
AI Tools to Consider: Crello or Adobe Spark help automate the design process and ensure your carousels stand out.
Expanding Into the Written Word
Blogging Your Way to SEO Success
Translating your video into a blog post or a LinkedIn article offers a dual advantage: it boosts your SEO and provides value in a format some prefer.
Embedding the original video within the blog and incorporating social posts or reels relevant to each tip enhances user engagement and drives traffic across your digital ecosystem.
Learn More: How to Repackage Blog Content for Max Engagement
How to Transform Video Content into a Blog Post:
Transcribe the video using transcription services like Rev or Otter.ai to convert your video into text.
Edit for readability by adapting the transcript into a blog-friendly format, ensuring it flows well and engages the reader.
Embed the original video and any related social media posts to make the blog more interactive and engaging.
AI Tools to Consider: Grammarly or the Hemingway App can help refine your blog post, making it more readable and SEO-friendly. SurferSEO or Clearscope can provide insights into optimizing your content for search engines.
Pinterest (The Lead-Generator)
Pinterest often flies under the radar but is a potent tool for driving leads. By creating pins that redirect to your blog post or specific social posts, you're not just expanding your content's reach—you're multiplying it. With each pin designed to stand out, the possibilities (and posts) are practically endless.
How to Use Pinterest for Content Repurposing:
Create eye-catching pins in Canva that highlight the main points of your content or tease the value of your blog post.
Optimize for search by using keywords in your pin descriptions to ensure they are discoverable by Pinterest’s search engine.
Get direct traffic by linking your pins to the corresponding blog post, YouTube video, or social media content to drive cross-platform engagement.
AI Tools to Consider: Tailwind is an AI-powered Pinterest and Instagram tool (that I use) that can optimize your posting schedule and suggest content improvements based on performance analytics.
Get Into The AI Game
Repurposing content is an essential strategy for maximizing the impact of your creative efforts. Through tools like Canva for design flexibility, Later for cross-platform scheduling, and AI tools for generating new content formats, the potential for your original content to reach and engage audiences is limitless.
