SEO Slang Decoded: SEO Glossary for Beginners
SEO is full of slang that too many business owners don’t understand.
SEO Slang - Explained
Here is SEO marketing vocabulary with definitions.
Anchor Text
Anchor text is the clickable text of a link used to describe the webpage or website it leads to.
Backlink
A backlink, also known as an "inbound link" or "external link," is a link on one website that directs to another website. Search engines, such as Google, view backlinks as seals of approval for content quality, making them crucial for SEO. When reputable sites link to a webpage, it gains authority in the eyes of search engines, potentially boosting its search result rankings.
Bounce Rates
High bounce rates indicate that users are leaving your site quickly, suggesting your content may not meet their needs. Reduce bounce rates by ensuring content relevance, improving content quality, and enhancing page speed.
Click-Through Rates (CTR)
CTR measures how effectively your content attracts clicks from search results. To improve CTR, optimize your meta descriptions, craft engaging titles, and use rich snippets. Monitoring CTR helps you understand what content resonates with users and guides adjustments to improve your visibility.
Content Marketing
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Conversion Rates
Conversion rates measure how effectively your content drives desired actions. Improve conversion rates by creating clear calls-to-action, optimizing landing pages, and personalizing user experiences.
Entity Salience
Entity salience is a measure of how important or relevant a specific entity (like a person, place, brand, or concept) is within a piece of content.
Google uses entity salience to understand the main topics of a page by looking at which entities are mentioned and how central they are to the overall meaning of the text.
Read more here: What is Entity Salience and What Does It Mean For SEO?
Keywords
Keywords are search terms you try to rank for in search engines like Google.
For example, if you want to buy a sundress, you might type something like “cute floral sundresses” into Google. Even though that phrase has more than one word, it's still a keyword.
User Engagement
User engagement analyzes how users interact with your content, including time spent on page and pages per session. Enhance engagement by producing interesting, valuable content and encouraging interaction through comments and social media sharing.