It's done off the side of someone's desk
Your business development lead, your admin, or your HR person posts when they have time, so the page goes quiet during your busiest months.
Social media and brand management for B2B firms, Calgary
Social media that makes your firm look as good as its work.
Your projects are impressive and your people know their field. But your LinkedIn page goes quiet for months, and your recruiting posts look nothing like your client posts. I manage your social media as part of your brand, so every post looks like one company and shows buyers and future hires what you're like to work with.
Sound familiar?
Social media for a growing firm needs someone who owns it.
These are the four things I hear most from business development leads, HR teams, and founders at firms your size.
Every post looks different
Recruiting posts, project posts, and event photos look like they came from three different companies.
Your best work never gets shared
Finished projects, client wins, and what your experts know stay inside the company, where buyers and future hires never see them.
Nobody knows if it's working
Posts go out, and nobody checks whether they bring in enquiries, referrals, or job applicants.
What gets posted
Content your buyers and future hires want to see.
Every post has a job: win the next client, attract the next hire, or make the firm easier to refer.
Project stories
The problem, what your team did, and what changed, written so a buyer can picture their own project.
Your experts' thinking
Short posts drawn from quick interviews with your people, in their voice and approved by them.
Culture and recruiting
Who works with you, what the work is like, and why good people stay. This is often what fills your next role.
Events
Posts before, during, and after client events, conferences, and sponsorships, so each event keeps working after the day ends.
Company news
New hires, new services, awards, and milestones, shared on a steady schedule.
Posts your team can share
Ready-to-share posts for your leaders and staff, so your reach includes their networks.
Brand management
One company, on every platform.
Posting is only part of it. The rest is keeping your voice, visuals, and standards the same on LinkedIn, Instagram, your website, and everything your team sends out.
Brand standards for social
Templates, a photo style, and a short voice guide in your brand, so every post matches your website and sales materials.
Photo and video coordination
I brief your photographer, videographer, or designer, and make sure what comes back is usable on every platform.
A simple approval process
The right person signs off before anything goes live, without posts sitting in someone's inbox for weeks.
Profile upkeep
Company pages, banners, and your leaders' profiles kept current and consistent with each other.
How it works
Social media management in Calgary, built for B2B firms.
Your experts stay focused on clients. I do the planning, writing, design, posting, and reporting, and check in with you every month.
Discovery call
A 30-minute call about your firm, who you want to reach, and what a good year on social media would look like.
Audit and plan
A review of your current profiles and what similar firms post, then content pillars and a 90-day plan built around your goals.
Interviews and content gathering
Short monthly interviews with your experts, plus a shared folder where your team drops project photos and news.
Create, approve, post
I write and design the posts, send them for approval, schedule them, and handle comments and messages.
Monthly report
Enquiries, referrals, job applicants, website visits, and engagement, with what changes next month.
Fit
This works best for firms where trust wins the work.
This is a fit if:
- You're a B2B firm with 20 to 150 people, such as an engineering, legal, technology, consulting, or financial firm.
- Your projects and people are strong, and your social media doesn't show it yet.
- You want social media to help with business development and recruiting.
- Someone on your side can approve posts within a few days.
This is not a fit if:
- You sell low-cost consumer products or services.
- You want daily trend videos to chase follower counts.
- You need results in a few weeks.
- Nobody on your team has time to review content.
Ways to work together
Start with social media, or hand over all of it.
Every option starts with a strategy. Pricing depends on scope and is quoted after a 30-minute call.
One-time
Social media strategy
Contact for pricing one-time project
- Audit of your current profiles
- Audience and competitor review
- Content pillars and a 90-day plan
- Profile updates
- Branded post templates
Monthly
Social media management
Contact for pricing monthly
- Strategy included
- LinkedIn plus one other platform
- Posts written and designed in your brand
- Monthly expert interviews
- Posting, comments, and messages
- Monthly reporting
Best value
Part of a marketing retainer
Contact for pricing monthly retainer
- Everything in social media management
- Your brand and website
- Sales and client-facing materials
- Events and internal communications
- One person who owns it all
What clients say
From people I've worked with.
“I used to handle marketing myself. Now I don't even have to think about it. I trust it's being done right.”
“This is the kind of partner every agency dreams of: sharp, consistent, client-ready.”
“It's rare to find someone who actually listens, understands your business, and delivers. Every project we've worked on has been strategic, seamless, and effective.”
Questions
Social media management questions, answered.
How much does social media management cost in Calgary?
It depends on the platforms, how much content you need, and whether social media is on its own or part of a wider marketing retainer. I quote after a 30-minute call so you only pay for the scope that fits your goals. Contact me for pricing.
Do you manage Instagram?
Yes. For most B2B firms LinkedIn comes first, and Instagram is where culture, events, and recruiting content does well. I manage both, plus Facebook when your audience is there.
Should we hire a social media manager, an agency, or a consultant?
A full-time hire makes sense once you need someone in the office every day. An agency suits high-volume posting across many channels. A consultant suits firms of 20 to 150 people that need one senior person to own the strategy and the brand and do the work, for less than a full-time salary.
What is social media brand management?
It means your company looks and sounds the same everywhere: the same voice, visuals, and standards on LinkedIn, Instagram, your website, and your recruiting posts. It also covers profile upkeep, approvals, and briefing the people who make your photos and videos.
How involved does our team need to be?
Plan on a short monthly interview with one or two of your experts, a place to share photos and news, and one person who approves posts. I handle the rest.
How do you measure success?
By the things that matter to the business: enquiries, referrals, job applicants, and website visits from social media. Engagement and reach are tracked too, but they come second.
Do you work with firms outside Calgary?
Yes. I'm based in Calgary and work with clients across Canada, the USA, MENA, and Europe. Everything runs remotely, with in-person shoots and events arranged locally.
How do we get started?
Book a 30-minute call. We'll look at your current profiles together and decide whether a strategy project, monthly management, or a full marketing retainer fits best.
Get in touch
If your social media doesn't match your work, let's talk.
Tell me about your firm, your current profiles, and who you want to reach. You'll hear back within one business day.
- Free 30-minute call
- Reply within one business day
- A plan built around your goals
Send the details
Your platforms today, who you want to reach, and what a good year looks like.