The Best ChatGPT Prompts for Content Marketing
If you're in the game of content marketing (and who isn’t these days?), leveraging AI tools like ChatGPT can be the only way to scale your content efforts.
I help my clients use prompts like these to skyrocket their blog traffic, refine their messaging, and create a consistent social media presence.
Whether you're DIYing it or having someone like me manage it all for you, the right prompts can help you uncover content gaps, plan strategic posts, and even repurpose content like a pro. Ready to find out the best content marketing prompts? Here are my top ones.
1. Comprehensive Content Strategy Blueprint Prompt
Prompt: Act like a Content Marketing Strategist with expertise in crafting growth-focused strategies for [TOPIC].
Your task is to create a detailed content marketing blueprint targeting [specific audience] with a focus on achieving goals like [lead generation/engagement].
You must:
Define the target audience's pain points and interests.
Suggest content formats (e.g., blogs, videos, infographics).
Identify key distribution channels and metrics to track success.
Include a 3-month content calendar with actionable themes and topics.
Also, explain how to align this strategy with broader business objectives to ensure measurable growth.
How to Use It: This prompt is perfect when you're looking to overhaul your content plan or start fresh. For example, say you're targeting solopreneurs who need email marketing automation tips. This will outline blog topics like "How to Write Emails That Convert," suggest a Pinterest campaign, and even help you track your performance through open rates and clicks. It’s a full-on roadmap.
2. Deep Dive Content Gap Analysis Prompt
Prompt: Act like a Content Marketing Specialist skilled in content audits for [TOPIC].
Your task is to conduct a deep content gap analysis by evaluating my current strategy, industry trends, and competitor strengths.
You must:
Highlight content gaps in topics, formats, and platforms.
Suggest high-value content opportunities to fill these gaps.
Recommend tools or methods for analyzing audience feedback and performance metrics.
Also, provide actionable insights to ensure my content stands out and captures untapped opportunities in the market.
How to Use It: Ever feel like you’re creating content, but it’s not quite hitting the mark? This prompt helps you figure out why. Let’s say you’re a fashion blogger competing in Calgary’s luxury consignment niche. A gap analysis might reveal you’re missing YouTube video content on “How to Spot Real Designer Bags,” even though it’s trending locally. Plugging that gap could pull in traffic from an entirely new audience.
3. SEO-Driven Content Strategy Prompt
Prompt: Act like an SEO Content Strategist with expertise in organic growth for [TOPIC].
Your task is to build an SEO-focused content strategy that boosts search engine visibility and drives qualified traffic.
You must:
Identify high-intent, low-competition keywords.
Suggest engaging topics optimized for these keywords.
Recommend on-page SEO tactics like meta descriptions, headings, and internal linking.
Also, include a framework for tracking and improving content rankings over time to ensure sustained organic growth.
How to Use It: For small business owners looking to increase traffic without paid ads, this one’s gold. If you’re a fitness coach in Calgary, this could uncover keywords like "best beginner workouts at home" and guide you on writing optimized blog posts and repurposing them for Instagram Reels or TikToks. Bonus points if you add internal links to your online fitness programs.
4. Advanced Storytelling in Content Prompt
Prompt: Act like a Content Storytelling Specialist with expertise in emotional branding for [TOPIC].
Your task is to craft powerful storytelling frameworks that resonate with [specific audience], inspire action, and build trust.
You must:
Develop story arcs tailored to customer journeys (awareness, consideration, decision).
Suggest storytelling formats for blogs, videos, and social media.
Provide tips on using visuals and emotions to enhance the story's impact.
Also, share how storytelling can differentiate my brand, humanize its message, and create long-term loyalty.
How to Use It: If your content feels a bit flat or transactional, this prompt will breathe life into it. Think about a brand selling handmade jewelry—telling a story about a customer gifting a piece to their partner on a special anniversary instantly makes the content more relatable and shareable. That same story can live as a blog post, an Instagram Story, or even a tweet thread.
5. Hyper-Personalized Content Strategy Prompt
Prompt: Act like a Content Personalization Expert specializing in customer segmentation for [TOPIC].
Your task is to design a hyper-personalized content strategy tailored to [specific audience segments].
You must:
Identify audience preferences and behaviors using available data.
Recommend personalized content formats, tones, and platforms.
Suggest tools (e.g., CRM, AI-based platforms) to automate personalization.
Also, explain how leveraging personalization can increase engagement, improve retention, and drive conversions effectively.
How to Use It: If your audience feels like you're speaking directly to them, you're winning. Imagine you’re a coach for busy moms—this prompt could help you design Instagram carousels for moms juggling work and home life while creating email sequences for stay-at-home moms building side hustles. Layer in tools like HubSpot or Klaviyo to automate the personalization, and you're all set.
6. Content Virality Blueprint Prompt
Prompt: Act like a Viral Content Marketing Expert with a knack for creating high-impact campaigns for [TOPIC].
Your task is to design a comprehensive plan for creating viral content that engages, entertains, or educates.
You must:
Propose unique ideas using current trends, memes, or challenges.
Identify platforms and influencers to amplify content reach.
Share strategies for building a community around viral campaigns.
Also, explain how to measure the campaign’s success and sustain engagement after the initial buzz.
How to Use It: Let’s say you’re launching a local fitness app in Calgary. Use this prompt to design TikToks around fitness memes or challenges like a “30-day plank challenge.” Collaborate with influencers in the fitness niche to amplify your reach and turn that buzz into lasting engagement by launching a private Facebook group for participants.
7. Evergreen Content Master Plan Prompt
Prompt: Act like an Evergreen Content Marketing Specialist for [TOPIC].
Your task is to design a long-term strategy for creating timeless content that continuously attracts traffic and engagement.
You must:
Identify high-value, timeless topics in the niche.
Suggest formats like how-to guides, tutorials, or FAQs.
Share best practices for maintaining and updating evergreen content.
Also, outline how evergreen content can complement seasonal campaigns and contribute to sustainable growth.
How to Use It: Evergreen content is the gift that keeps on giving. If you’re in the luxury consignment space, create a guide like “How to Care for Your Designer Handbags” or “The Ultimate Chanel Bag Authentication Checklist.” Keep it updated, and it’ll drive consistent traffic while complementing your seasonal campaigns like Black Friday promotions.
8. Video-First Content Strategy Prompt
Prompt: Act like a Video Content Strategist with expertise in engaging visual storytelling for [TOPIC].
Your task is to design a strategy that prioritizes video as the core content medium.
You must:
Recommend formats like tutorials, explainers, or behind-the-scenes videos.
Suggest platform-specific optimization (e.g., YouTube, Instagram, TikTok).
Provide a plan for repurposing video content into shorter clips, blogs, or reels.
Also, explain how to measure video success through analytics and align it with overall marketing goals.
How to Use It: For a bakery in Calgary, this prompt could help you plan a behind-the-scenes TikTok series showing how your signature pastries are made. Repurpose the same content into Instagram Reels, and create a longer “how-to” YouTube video. Don’t forget to measure engagement rates and comments to see what resonates most with your audience.
9. Content Recycling and Amplification Prompt
Prompt:
Act like a Content Repurposing and Amplification Expert for [TOPIC].
Your task is to create a strategy that maximizes the lifespan and reach of existing content.
You must:
Propose methods to adapt blogs, videos, or podcasts into multiple formats (e.g., reels, infographics).
Suggest tools or platforms to amplify content visibility (e.g., ads, collaborations).
Share tips for maintaining consistency across channels while tailoring to audience preferences.
Also, explain how a repurposing strategy can save time, reduce costs, and maintain a consistent brand presence.
How to Use This Prompt
This is your secret weapon for making every piece of content work overtime. Say you’ve written a blog post titled “10 Ways to Simplify Your Morning Routine.” You can use this prompt to:
Turn the blog into an Instagram carousel or TikTok video showcasing 3 tips at a time.
Create an infographic summarizing all 10 tips and share it on Pinterest or LinkedIn.
Pull quotes from the blog and use them in an email newsletter or a Twitter thread.
Use the post as the foundation for a 10-minute podcast episode or webinar topic.
Pro Tip: Tools like Canva can help you quickly create graphics, while scheduling tools like Buffer ensure your content reaches all platforms consistently.
Why Content Recycling Works
Recycling content is about saving time and meeting your audience where they are.
Some people will read your blog post, but others prefer short-form video, infographics, or email. By adapting your content to different formats, you extend its reach and give it a second (or third!) life. Plus, a repurposing strategy keeps your brand visible and cohesive without always starting from scratch.
Ready to Amplify Your Strategy?
If you’re feeling overwhelmed by the idea of turning one piece of content into ten, don’t worry—I can help. Book a strategy session with me, and we’ll create a tailored content recycling and amplification plan that saves you time, cuts costs, and keeps your brand on point.