How Start With eCommerce Partnership Marketing

Retailers and Brands: Are you looking for a VERY cost-effective and high response marketing strategy that will deliver NOW?

Then look no further!

You need to explore partnerships... with other eCommerce stores.

🤝 Step 1: Find the right partners

They should be brand your target customers trust.
But not a competitor.
- try a post like this awesome one from Kristina Smith for her US coffee brand (link to the post in the comments if you're interested!)
- reach out to your connections
- use a partner finding service like GoodCarts or My Flyer Inserts

🤝 Step 2: Discuss how you can work together

It's a partnership! So you have to find something that will work for you both.
You're also looking for something you can "swap" - ie it's free!

Great places to start:
- 1,000 parcel inserts
- 1 month of order confirmation page ads (on your website)
- support each other's social activity - 1 post a week
- email marketing content

🤝 Step 3: Create your marketing - and find a way to track results

The partnership activity transfers some of the trust the customer has in their brand, to you. Add a powerful piece of marketing to that - and BOOM! you're recruiting awesome new customers.

Tracking tips:

• unique URLs and UTMs

• unique voucher codes

🤝 Step 4: GO!

Put it live!

🤝 Step 5: Review results, meet, and organize round 2

Sometimes it will be a "Yeah! Let's do more - now!" from both partners - sometimes you'll need to tweak it a little.

The key is to find a way that the partnership works for you both.

And YES you can do this with more than one partner at the same time - just use different tracking for each.

Originally seen on Chloë Thomas LinkedIn