How To Redirect 404 Error Pages in Shopify
A 404 error page can be a real headache for eCommerce stores, signaling that a page no longer exists or has been moved. But for Shopify users, this isn't just a dead end—it’s a chance to get creative, retain customers, and even boost your brand’s image.
Here’s a simple guide on how to turn that 404 error into an opportunity.
How to redirect 404s in Shopify
Table of Contents:
What is the Shopify 404 Page?
What Causes a Shopify 404 Page?
Impact of a Shopify 404 Page
12 Tips to Fix a Shopify 404 Page
Conclusion
What is the Shopify 404 Page?
A Shopify 404 page shows up when a visitor tries to access a URL that doesn’t exist. It’s a standard error page that indicates the server couldn’t find the requested page. Shopify allows you to customize this page to align with your store’s branding, making it a user-friendly and engaging experience for visitors who encounter non-existent pages.
Key Customizable Elements for a Shopify 404 Page:
Make it informative and friendly by adding branding personality to it.
Include links to key pages or categories.
Help visitors find what they’re looking for with a search bar.
Keep logos, colors, and fonts consistent.
Offer assistance and contact information if needed.
What Causes a Shopify 404 Page?
Several factors can trigger a 404 error on Shopify:
Broken Links: Mistyped or outdated URLs.
Deleted Products/Pages: Removed content without proper redirects.
URL Changes: Altered URL structures without updating links.
Theme/App Conflicts: Issues from third-party apps or custom themes.
Server Issues: Misconfigured server settings.
Caching Problems: Cached versions referencing outdated URLs.
SEO and External Links: Incorrect or outdated links from other websites.
Impact of a Shopify 404 Page
Negative Impact:
User Frustration: Unhelpful 404 pages can drive users away.
Lost Opportunities: Missed sales or leads due to broken links.
Search Engine Ranking: Frequent 404 errors can hurt your SEO.
Positive Impact:
Enhanced User Experience: A well-designed 404 page can keep users engaged.
Brand Personality: Showcase your brand’s personality.
Reduced Bounce Rate: Encourage visitors to explore other parts of your site.
12 Tips to Fix a Shopify 404 Page
Check the URL: Ensure there are no typos or errors in the URL.
Handle Product/Page Deletions: Recreate deleted pages or set up redirects.
Recreate the Page: If a page was deleted, create it again.
Consider URL Redirects: Use 301 redirects for moved content.
Check Broken Links: Regularly scan your site for broken links.
Check Theme Settings: Ensure your theme settings are correct.
Clear Caches: Clear your browser and site caches.
Use Third-Party Apps: Install apps that help manage 404 errors.
Check Server Status: Ensure your server is running smoothly.
Customize Code or Scripts: Edit your theme code if needed.
Contact Shopify Support: Get help from Shopify’s support team.
Regularly Maintain Your Site: Regularly check for and fix 404 errors.
Conclusion
Don’t let 404 errors frustrate your customers. With these tips, you can turn a potential problem into an opportunity to improve your store’s functionality and user experience.
Let’s make those 404 pages work for you!
P.S, you can take a FREE SEO course from me to learn to fix these yourself.
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