How Do You Know If The Marketing Agency You Hired is Doing a Good Job?
If you're running a business with five or more employees, you're probably juggling a lot—managing people, growing your revenue, keeping customers happy, and still trying to find time for strategy.
When it comes to hiring a marketing agency in Calgary, whether for social media, content marketing, or marketing automation, how do you know if they're truly delivering what your business needs?
A marketing agency isn't a one-size-fits-all deal; it needs to drive real impact.
Here's how to tell if an agency is getting it right for you.
1. Revenue and Pipeline Influence
A solid marketing agency with a good marketing strategy should move the needle on revenue, not just vanity metrics like likes or followers.
Is the agency you hired helping you influence your pipeline?
You want to see numbers tied directly to the bottom line.
Are they increasing your lead pipeline?
Is your pipeline velocity improving?
If their strategy is on point, you should notice your deals closing faster and with higher value.
What to look for
Improved conversion rates by target segments
Faster deal closing times
An increase in average deal size or contract value
If these numbers aren't shifting, it might be time to question if the agency's approach aligns with your business objectives.
2. GTM Strategy and Campaign Effectiveness
Your go-to-market (GTM) strategy and the effectiveness of your campaigns are critical indicators.
A great agency will know why you're winning deals and continuously optimize based on this knowledge.
Are they delivering valuable insights from your campaigns?
If they aren't leveraging key information like the reason for winning deals, or adjusting pricing and positioning strategies to suit, something's off.
Signs of success
Winning more deals due to better-targeted messaging
Effective upselling, cross-selling, or expansion into new markets
Optimized pricing and packaging driving more sales
If these insights are missing, your agency could be taking a cookie-cutter approach.
3. Retention and Product Adoption
Marketing isn't just about acquiring customers; it's about keeping them, too.
If the agency is doing its job, they should be contributing to strategies that boost customer retention and product adoption.
This includes getting more customers to activate and adopt your products, and increasing your Net Promoter Score (NPS) or customer satisfaction.
What to track
Are more customers sticking around longer?
Are customers adopting new features or upgrades at a good rate?
Is your NPS or satisfaction score rising?
Without these, you might not be getting enough long-term value from your marketing.
4. Enablement
Marketing doesn’t just happen externally—it should empower your internal teams as well.
The agency should be arming your sales and customer support teams with the right assets and training.
Are they creating a cohesive narrative?
Do they improve your team’s confidence in your market positioning?
If not, it could lead to misalignment and missed opportunities.
How to measure
Sales teams closing deals faster due to better messaging
Increased internal confidence in the market strategy
High utilization of marketing assets created by the agency
An agency that nails enablement can turn your team into its own marketing powerhouse.
Why Jameela Ghann is the Best Marketing Strategist in Calgary
If you're looking for someone who checks all the boxes, Jameela Ghann is your go-to strategist in Calgary.
She specializes in creating customized marketing strategies that don’t just bring in leads but convert them, improve retention, and empower your internal teams.
Her approach is practical, data-driven, and results-focused, ensuring your business scales the right way.
With a track record of driving real business outcomes, she's the partner you need to take your marketing to the next level.
Ready to level up? Reach out to Jameela and see what a difference a tailored strategy can make!