The 5 SEO Techniques I Use to Get Massive Results (and You Can Too!)
Hey there SEO people!! Today, I'm going to show you 5 SEO techniques that consistently deliver impressive results.
But before we get to the technical stuff, let’s talk about…
Simple SEO Strategies for Boosting Your Online Presence
Whether you're a solopreneur building your brand or a marketing professional elevating your B2B strategy, effective SEO is crucial for getting your message seen by the right people.
Here are three key areas to consider in improving your SEO:
Your website
B2B Partnerships
Tiktok
1. Optimize Your Website for Search Engines
Keywords: Think of keywords as "search terms" people use to find information online. Identify relevant keywords that reflect your niche or services. Don't get bogged down by complexity – focus on a few key terms that resonate with your target audience.
Content is King (and Queen): Create high-quality, informative content that speaks directly to your audience's needs. Think blog posts, engaging videos, or downloadable resources that provide genuine value.
Mobile-Friendly Matters: Our mobile world demands it! Ensure your website offers a seamless user experience for all devices.
Localize It (if applicable): Are you a local business catering to a specific region? Target relevant location-based keywords and optimize your Google My Business listing.
2. B2B SEO by Building Partnerships, Building Authority
If you are in B2B, you know that the key to sales is trust and expertise. Here's how to establish yourself as a thought leader in your space:
Guest Blogging: Collaborate with complementary businesses and contribute guest posts to their industry blogs. This expands your reach and positions you as an expert.
Link Building: Earn valuable backlinks (links from respected websites) by creating exceptional content and fostering authentic relationships with influencers in your field.
Social Proof is Powerful: Showcase client testimonials, case studies, and positive online reviews to build trust with potential partners.
3. SEO for TikTok…It's Not Just for Dancing!
While known for trends and entertainment, TikTok is emerging as a powerful discovery platform. Here's how to tap into its potential:
Hashtags: Research and utilize relevant hashtags to increase your video's discoverability.
Optimize Your Profile: Include relevant keywords in your bio and profile description.
Captions Count: Utilize a clear and concise caption with relevant keywords and a call to action (directing viewers to your website or other content).
Content is Still King: Create valuable video content that informs, inspires, and solves problems for your target audience.
Not sure where to start with SEO, take this FREE course
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Now that you have an idea about overall SEO let’s dive right in and explore powerful strategies to help you skyrocket your organic traffic and dominate your niche on your blog!
5 SEO Techniques to Get Massive Results
Technique #1: The Redirect Technique
This technique involves acquiring a relevant, defunct business and redirecting its domain to your website using a 301 redirect. Done correctly, this can significantly boost your site's authority and trust, making it easier to rank for important keywords.
But BEWARE, if you use an old spam site, those ‘bad vibes’ (penalties) will be passed on to you!
Here's a breakdown of the process:
Find Opportunities: Utilize tools like Spam Zilla to identify expired domains with strong backlink profiles.
Vet Opportunities: Focus on relevant domains with high Topical Trust Flow (using Majestic's metrics within Spam Zilla) and natural link profiles. Tools like SEMRush can be used for cross-checking.
Examine History: Ensure the domain has no spam or malicious activity history.
Index: Ideally, the domain should be indexed by Google.
Execute the Merger:
Secure dedicated hosting for complete control over redirects.
Map out every page with backlinks using tools like Ahrefs.
Create new pages on your site to support redirected links if necessary.
Implement page-by-page 301 redirects using a plugin like Redirection for WordPress.
Remember: Don't overuse this technique. Keep redirects under 5 for safety, and build a strong foundation of UX and content before implementing.
Technique #2: Using AI for Untapped Content Opportunities
Here, we leverage the power of AI tools for quick content creation and to uncover hidden content creation opportunities.
Prompting ChatGPT: Use a specific prompt to identify keywords with ranking potential but currently lacking strong content optimization.
Google Search Console Integration: Integrate the provided code into your Search Console to filter keywords ranking poorly (positions greater than 50).
Content Creation: Analyze these "clustering opportunities" and create new, high-quality content targeting these keywords.
This approach allows you to identify underserved search queries and potentially outrank existing content.
Technique #3: The Reverse Silo Technique
This strategy prioritizes acquiring backlinks to specific content pieces to improve the overall authority of your website.
Driving Backlinks: Focus on building backlinks to valuable content assets.
Link Equity Distribution: The link equity from these backlinks then flows to other important pages on your site, such as product pages or category pages, that might not naturally attract backlinks.
Think of it as raising the tide to lift all ships. A strong backlink profile for one page can significantly boost the overall SEO power of your website.
Technique #4: Using AI to Create ‘Linkbait’
This technique leverages AI to craft compelling content that naturally attracts backlinks. Here's the process:
Identify Competitor Linkbait: Analyze your competitor's backlinks using tools like SEMRush to identify free tools or software that have attracted backlinks.
Prompt ChatGPT: Use a specific prompt within ChatGPT to generate the code for a valuable and link-worthy tool.
Build the Linkbait: Utilize plugins like WP Coder to integrate the generated code and create a functional tool on your website.
Promote the Linkbait: Promote your newly created tool to attract backlinks and organic traffic!
You can generate significant backlinks and organic traffic to your website by offering valuable free tools.
Technique #5: Fixing Keyword Cannibalization
Keyword cannibalization occurs when multiple pages on your website target the same keyword or phrase with similar intent. This can confuse search engines and hinder your ranking potential.
Identifying Cannibalization:
Fluctuating Rankings: Monitor ranking positions in Google Search Console. Volatile ranking positions for a keyword might indicate cannibalization.
Ever-Changing Ranking URLs: Use SEMRush to analyze keyword position history. If different URLs bounce in and out of rankings for a target keyword, it's a strong sign of cannibalization.
Fixing Cannibalization:
Optimize One Page: Choose the most relevant page to target the main keyword phrase and its variations.
Consolidate Content: If necessary, merge content from cannibalizing pages onto the chosen primary page
That’s it!
If you have any questions, feel free to contact me or sign up for the complete content creation course to start creating content that gets ranked and drives sales!
An In-Depth Guide to Online Content Creation
