What is Content Strategy?
Content strategy is an essential part of your SEO.
Content makes up 57% of the ranking factor of your website.
When you are looking to create a successful digital marketing campaign, you have to include
valuable
relevant
thorough
content that deeply connects with your audience and answers their questions.
A quality content strategy will involve
blog posts
videos
infographics
audio
social media
and more!
The main goal of good a good content strategy is to
Become a trusted source of information in your industry
Improve the search engine results page
Grow your brand awareness
Generate more traffic to your site
Why is content so important?
Content is important because it drives organic traffic to your website, helps you improve your domain authority by earning backlinks, and establishes your brand as a trusted source of information.
Remember, content should always be created to add value to your existing or potential customers.
The best place to be on the Internet, is the first page of Google! Those website get the most traffic. To be ranked on the first page, your website content will need a lot of SEO value!
See how you can create a solid SEO content strategy to rank on Google and other search engines.
A solid SEO content strategy will :
Research relevant keywords
Create internal and external links
Update existing content
Incorporate video content
Deliver high-quality blogs
Researching Keywords
Keyword research requires understanding what your customers are looking for and understanding the phrases they are typing (or saying) into search engines like Google. Keyword research will also tell you the
volume
competition/keyword difficulty
traffic
of each keyword, this will determine the type of content and priority of content for your business!
Internal and External Links
Links are essential to your SEO strategy. There are three types of links:
Backlinks
Internal links
External links
Backlinks
This is a link from an external website to one of your content pieces on your website
Internal link
This is a link from one part of your website to another part of your website. These are not as valuable as external links, but they are useful nonetheless. These type of links help Google understand how your website is structured and it excellent for ranking your product pages on Google too!
External links
This is when a page on your website links to an external website. Your external links are someone else’s backlinks!
Update Existing Content
A good content strategy should always focus on ways to improve and maintain useful content to your audience.
Updating existing content is just as important as creating new content.
Need more info?
Check out our post on Creating a Content Calendar for You eCommerce Store or read How to Repackage Blog Content for Max Engagement
Incorporate video content
Video content is the most engaging form of content!
Video not only draws in an audience, but it holds their attention and attention is key these days.
Creating video content for your website offers you the opportunity to delight and educate your customers on your products.
Not only that, but video is a great opportunity to show off your expertise in your industry
If you are running an eCommerce store, product video demos are ideal for consumers who are in the final stages of buying your product.
Deliver high-quality blogs
One of the greatest ways to rank on Google and other search engines and increase organic traffic to your website is through blog content.
Websites and eCommerce storers with high-quality, keyword focused blog content are more likely to rank on the first page of search engines.
Plus, blog content is a perfect way to build relationships with your current and potential customers.
Final Thoughts on Content Strategy
Quality content will be rewarded by good rankings on search engine result pages.
When you rank well on places like Google, you will be getting highly qualified leads and shoppers to your website. This will not only help you get more sales, but it will help you become a trusted, authoritative source in your industry.