What to Post on Social Media If You’re a Lawyer, Coach, or Consultant
Social media can feel like a full-time job, especially when you’re running a service-based business. Whether you’re a lawyer, business coach, or consultant, you know you need to be online.
But what do you actually post?
If you’ve ever found yourself staring at a blank screen, wondering how to show up in a way that attracts clients without feeling salesy, you’re in the right place.
As a marketing expert, I’ve helped plenty of service providers create engaging content that builds trust and brings in business. So, let’s dive into some social media content ideas for service businesses that actually work.
1. Share Quick Tips & Expertise
People follow you because they want to learn from you. So, give them what they came for! Share bite-sized advice related to your industry.
Lawyers: “3 things to NEVER do after a car accident”
Coaches: “How to stop procrastinating in 60 seconds”
Consultants: “One simple tweak to improve team productivity”
Pro tip: Keep it short and actionable. Think of it as the “espresso shot” version of your expertise…quick, strong, and gets the job done.
2. Answer FAQs (Because People Are Already Asking!)
What are the most common questions your clients ask? Those make for perfect content ideas.
“What should I bring to my first consultation?” (Lawyer)
“How do I find my niche?” (Coach)
“When is the right time to hire a consultant?” (Consultant)
You can answer these in posts, short videos, or even Instagram Stories with a “Q&A” sticker. Bonus: This helps filter out unqualified leads before they book a call with you.
3. Bust Myths in Your Industry
There’s a lot of bad advice out there. Use your expertise to set the record straight.
Lawyers: “No, you don’t have to talk to the insurance company first.”
Coaches: “Manifesting alone won’t grow your business. You need strategy, too.”
Consultants: “Hiring a consultant isn’t just for big companies.”
Not only does this position you as an authority, but it also helps people see why they need you instead of trusting random Google advice.
4. Share Behind-the-Scenes Moments
People love to see the real person behind the business. Show what goes on behind the scenes: your workday, your coffee order, your home office setup.
A “day in the life” Reel
Your morning routine before client calls
A photo of your desk with a “currently working on…” caption
This humanizes your brand and makes you more relatable (because let’s be honest, no one wants to hire a faceless business).
5. Client Wins & Testimonials
Nothing sells your services better than real results. Share success stories from past clients, but do it in a way that feels inspiring, not braggy.
A “before and after” case study (what problem they had, how you helped, and the results)
A text screenshot from a happy client
A video testimonial featuring a real client story
Even if you’re just starting out, you can share hypothetical results like “If you worked with me for 6 months, here’s what we’d achieve together.”
6. Hot Takes & Strong Opinions
If you have a bold opinion about your industry, share it! People engage with content that sparks discussion.
Lawyers: “Why DIY legal templates could cost you way more in the long run”
Coaches: “Not every business needs a $5K course. Sometimes, simple is better.”
Consultants: “If your team has 10 meetings a day, you’re doing it wrong.”
A little controversy (done tastefully) can help you stand out in a crowded market.
7. Personal Stories & Lessons Learned
People connect with people, not businesses. Share a personal story. Something you’ve learned, a mistake you made, or a big “aha” moment.
A time you took a risk and it paid off
A mistake that taught you an important lesson
A moment when you almost quit, but didn’t
Your audience will see you as someone who gets it and that’s powerful.
8. Fun, Relatable, or Trendy Content
Not everything has to be serious! Try:
A meme about common industry struggles
A “this or that” poll in your Stories
A funny Reel using a trending sound
This kind of content makes your brand feel approachable and keeps your audience engaged.
9. Promote Your Services (Without Feeling Salesy)
Yes, you should talk about your offers, but in a way that feels helpful, not pushy. Try:
A “Who I help & how” post
A “How to work with me” carousel post
A “Spots are open!” announcement when you have availability
The key? Show the value of your service, not just “Hey, buy from me!”
10. Engagement-Boosting Questions
Encourage conversations by asking your audience something simple but relevant:
“What’s the biggest challenge you’re facing right now?”
“If you could have a 30-minute chat with an expert in your industry, what would you ask?”
“Tell me the worst business advice you’ve ever received!”
This not only boosts engagement but also gives you more content ideas based on their responses.
Final Thoughts
Showing up on social media doesn’t have to be complicated. The key is to mix valuable content with personality. When you consistently educate, inspire, and engage with your audience, you build trust, and trust leads to clients.
So, which of these content ideas are you trying first? Let me know!