Why People Save Content

When it comes to the internet, people are quickly becoming more content savvy. No longer are we satisfied with the same old articles and blog posts that we've been reading for years. We want something new, something fresh, something that will offer us new perspectives and insights.

This is why more and more people are turning to content saving. By saving content, we can come back to it later and read it at our leisure. We can also share it with others, who may find it just as useful and insightful as we did.

Not only that, but when people save your content, it boost your engagement rate. When your engagement rate goes up, so foes your reach!

So how can you create save-able posts? The first thing is to understand WHY people save posts, so let’s jump into it.

Here are a few main reasons why people save content:

1. Complexity

When it comes to technical information or articles with a high volume of information, it can be difficult to take it all in at once. By saving the content, we can come back to it later and slowly digest the information. This is especially true for articles with visuals or a lot of facts and figures.

2. CTAs

If an article includes a call-to-action (CTA), it's likely that we'll want to save it so we can follow up on it later. By saving the content, we can ensure that we don't forget about the CTA and can come back to it when we're ready to take action.

3. Unique Info

If an article contains unique messaging or is outcome specific, it's likely that we'll want to save it so we can refer back to it later. By saving the content, we can make sure that we don't forget the key points or miss any important details.

4. Unique Delivery

If an article delivers information in a unique and attention-grabbing way, we'll want to save it so we can go back and read it again. The article may have great visuals or transitions, or it may be particularly helpful in solving a pain point.

5. Empathy

When we read something that empathizes with our situation, we're likely to want to save it so we can come back to it later. The article may offer useful advice or tips, or it may simply make us feel better about our situation.

No matter what the reason, more and more people are finding value in saving content. By doing so, we can ensure that we have the information we need when we need it, and can share it with others who may find it just as useful.