Eliminate Content Creation Confusion with AI and Write Clear Content Briefs for Your Team
Let’s talk about briefs—especially when you're asking teammates or subject matter experts to contribute to your content strategy.
Here’s the truth: expecting someone to write something amazing without clear direction is like handing them a map and not telling them where to go!
Why You Need To Offer Content Briefs
It’s frustrating for the person writing without a content brief, and it’s a waste of your time when they deliver something totally off base.
A solid content brief is your secret weapon.
Think of it as a GPS for content—laying out exactly where you want the piece to go and how to get there.
When you're working with team members who don’t write content for a living, it’s even more critical.
They’re juggling a million things, and writing for marketing? Not on their usual to-do list.
What to Include in Your Brief
What
Are we writing a blog post?
A LinkedIn article?
A case study?
Spell it out.
Who
Who’s the audience?
Customers, stakeholders, or your LinkedIn followers?
The tone changes depending on who’s reading.
Why
What’s the goal?
Are you trying to educate, convert, or just make them laugh?
How
Any key points, style preferences, or research needed?
Make it easy for them to hit the mark.
When
Deadlines, of course, but also, when will this content be relevant?
Is it tied to a launch or event?
AI Makes Content Briefs Easy
You don’t have to build these briefs from scratch.
AI tools like ChatGPT or Claude can help you outline your brief in minutes with the right prompts for content creation.
Give the tool a basic idea of what you need, and it’ll spit out a framework you can tweak.
Need feedback on their first draft?
AI can even suggest edits to keep the tone on-brand or refine key points.
My Favorite AI Content Creation Workflow
1. Drop the project goal into ChatGPT
Put in this prompt
"Create a content brief for a 500-word blog post aimed at B2B marketers. Topic: Why team collaboration improves SEO results."
2. Edit the draft to match your needs.
Add your voice, brand-specific details, or deadlines.
3. Share it with your teammate or SME.
They now have clear marching orders—and you’re not stuck in endless email revisions.
Don't Skip The Brief
The next time you're tempted to skip the brief, think about how much smoother things will go if you put in 10 minutes upfront.
Trust me, a great brief can turn your team into content creators—without the headaches and help you increase your blog traffic!
Let's Talk
So, what do you think? Have you used AI for briefs yet, or are you still doing it the old-school way?
Let’s talk in the comments!